Photorage Share UI
Photorage Share UI
In June 2023, Photoridge aims to boost MAU and expand ecosystems We introduced in-app sharing, but early on, lower than expected. The usage rate was observed, and accordingly, the problem was analyzed internally, and the UI was redesigned and the response rate was verified through A/B testing.
In June 2023, Photoridge aims to boost MAU and expand ecosystems We introduced in-app sharing, but early on, lower than expected. The usage rate was observed, and accordingly, the problem was analyzed internally, and the UI was redesigned and the response rate was verified through A/B testing.
Year
2023
Company
Photorage
Category
App
Role
Research, Design, User Test
Problem
Problem
Focused on share notes & tags
Focused on share notes & tags
We were using the above sharing process for the purpose of activating our unique functions of memo and tag.
We were using the above sharing process for the purpose of activating our unique functions of memo and tag.
User Research
User Research
No need to share notes & tags
No need to share notes & tags
However, users did not feel the need to share notes and tags, and it was difficult to share them.
However, users did not feel the need to share notes and tags, and it was difficult to share them.
Direction of improvement
Direction of improvement
Problem-Solving Roadmap based on Survey Analysis
Problem-Solving Roadmap based on Survey Analysis
Based on survey insights, we identified key friction points and defined three design directions to guide future improvements.
Based on survey insights, we identified key friction points and defined three design directions to guide future improvements.
Process Improvement
Process Improvement
Remove features Users don't want
Remove features Users don't want
We removed the memo and tag sharing flow that didn’t align with user needs, and simplified sharing to focus on the channels users actually use.
We removed the memo and tag sharing flow that didn’t align with user needs, and simplified sharing to focus on the channels users actually use.
Solution #1
Solution #1
Focused on share Photo & Video
Focused on share Photo & Video
We removed rarely used memo and tag sharing features and redesigned the sharing flow to clearly visualize available sharing formats at a glance.
We removed rarely used memo and tag sharing features and redesigned the sharing flow to clearly visualize available sharing formats at a glance.
Solution #2
Solution #2
Third-Party Extensions
Third-Party Extensions
We prioritized sharing to the social platforms users engage with most, aiming to drive organic content distribution and increase user acquisition.
We prioritized sharing to the social platforms users engage with most, aiming to drive organic content distribution and increase user acquisition.
Impact
Impact
21% Increase in MAU After Introducing the New UI
21% Increase in MAU After Introducing the New UI
By redesigning the UI around users’ actual sharing behavior, sharing activity increased, leading to a 21% rise in MAU.
By redesigning the UI around users’ actual sharing behavior, sharing activity increased, leading to a 21% rise in MAU.
Get in Touch
Contact me
Get in Touch
Contact me
Get in Touch
Contact me