Product research case study · 2026
Strata
How far should AI go
in expert equity trading?
An interactive research system testing how assistance—from evidence delivery to an editable order draft—changes expert judgment and trading workflows.
01 · Framing the problem
The question was not the feature.
It was the depth of intervention.
When generative AI moves from summarizing evidence to drafting action, it changes both the decision anchor and the boundary of responsibility.
The goal was not to decide whether AI belonged in the product. We needed evidence for which level—raw evidence, synthesized insight, or an editable order draft—should become the product default.
The real question was how far AI could intervene while preserving expert judgment.
Accuracy only explains the output.
To understand product value, the study also had to capture what experts reviewed and edited, when they rejected or deferred, and how they perceived final responsibility.
Check output accuracy, consistency, and format compliance.
Measure expert comprehension, trust, control, and pressure.
Record time, evidence views, edits, acceptance, and deferral.
Assess adoption intent, workflow value, and required safeguards.
02 · Choosing the context
Choose a context where
judgment leaves a trace.
Expert trading is a high-stakes decision made with incomplete information: compare evidence, define whether and how to trade, then own the outcome.
The process reveals more than a single answer. It shows which evidence was reviewed, how a draft changed, and whether responsibility stayed with the expert—making anchoring, overconfidence, and responsibility transfer observable.
The expert pool was narrow, and the task was difficult for outside readers to understand.
Preserved the core constructs while improving recruitment, comprehension, and realism.
03 · Research design
A 3 × 2 experiment that changed
only the depth of AI.
Across two market scenarios, the protocol compared how assistance depth changed decision speed, trading behavior, comprehension, reliance, and perceived control.
Experts review market data and news, then compose the order without AI output.
AI summarizes the strongest evidence and uncertainty; the expert composes the order.
AI prepares the order list; the expert edits and makes the final execution decision.
Manipulation checks separately measured usefulness, influence on judgment, recognition of AI-generated output, and product realism so template artifacts would not be mistaken for treatment effects.
- Price movement
- News context
- Portfolio position
04 · Hypotheses & measures
Translate hypotheses into
interactions and logs.
The study connected preference with decision time, evidence views, order input and edits, approval, rejection, deferral, control, and reliance within a single session.
AI Draft reduces decision time versus Insight and no AI.
AI Draft increases draft acceptance and system reliance.
Under ambiguity, Draft can reduce review or invite misplaced reliance.
AI Insight preserves more perceived control than Draft.
No AI requires more manual work but reduces automation bias.
05 · Building the research system
Turn a demo into
an experiment system.
Real equities and news, researcher-approved AI snapshots, condition-specific surveys, centralized collection, and a research console became one validation system.
- 01Realistic inputs
Used listed equities, completed daily market data, and news metadata from established publishers.
- 02Approved AI artifacts
Researchers reviewed insights and order drafts before exposing them as fixed snapshots.
- 03Behavioral instrumentation
Linked decision time, evidence views, input, edits, confidence, and final action to one session ID.
- 04Central QA
Reviewed responses and events in one console and exported analysis-ready raw data.
These 102 sessions were not a human-subjects study. Seventeen synthetic expert personas were repeated across six experiment cells to validate branching, surveys, event logs, and the analysis pipeline.
06 · Pilot evidence
Insight supported evaluation.
Draft reduced the work.
These descriptive results test whether the instrumentation can distinguish conditions. They prioritize hypotheses for a human study; they are not claims about human behavior.
Average input and edit actions fell from 4.76 to 0.76 with Draft.
Insight outperformed the no-AI condition at 3.96.
Perceived control barely moved as automation depth increased.
+1.10 Insight vs. no AI
Draft removed repetitive order-entry work.
Perceived control remained stable across conditions.
07 · Product decision
Separate default support
from optional automation.
Make Insight the default decision-support layer and offer Draft only when order composition creates meaningful workload. Both paths preserve evidence review and the final human decision.
The default layer: higher information quality and adoption intent at a lower automation cost.
An opt-in execution tool that reduces repetitive input and keeps every change visible.
Explicit approval, a defer option, evidence traceability, and data timestamps remain mandatory.
Next validation sequence
08 · Outcome & reflection
Before the feature,
build a system that can test it.
Strata’s core output was not the AI order feature itself. It was a research architecture that can reveal which level of assistance supports human judgment—and where additional safeguards become necessary.