ZIGU
ZIGU
People in their 20s and 30s are highly aware of environmental issues, yet they have limited access to trustworthy information about eco-friendly fashion. Due to problems such as greenwashing, trust in sustainable brands has declined, resulting in a low rate of genuine eco-friendly clothing consumption.
To address this issue, I designed a virtual eco-friendly shopping mall app that improves transparency and accessibility for users. I led the entire design process, from concept planning to user testing
People in their 20s and 30s are highly aware of environmental issues, yet they have limited access to trustworthy information about eco-friendly fashion. Due to problems such as greenwashing, trust in sustainable brands has declined, resulting in a low rate of genuine eco-friendly clothing consumption.
To address this issue, I designed a virtual eco-friendly shopping mall app that improves transparency and accessibility for users. I led the entire design process, from concept planning to user testing
Year
2024
Company
Personal Project
Category
App
Role
End-to-End Design
Problem
Problem
Sustainable Consumption:Bridging the Intention-Action Gap
Sustainable Consumption:Bridging the Intention-Action Gap
While interest in sustainable consumption is high among the MZ generation,
this awareness rarely translates into actual purchasing behavior, revealing a clear intention–action gap.
While interest in sustainable consumption is high among the MZ generation, this awareness rarely translates into actual purchasing behavior, revealing a clear intention–action gap.
User Survey
User Survey
Lack of access and trust
Lack of access and trust
Users consistently struggled with unclear sustainability criteria and a lack of trust. Based on these insights, I refined the core problem and moved on to the next step.
Users consistently struggled with unclear sustainability criteria and a lack of trust. Based on these insights, I refined the core problem and moved on to the next step.
UX Research
UX Research
Research to Reduce Uncertainty in Sustainable Fashion Shopping
Research to Reduce Uncertainty in Sustainable Fashion Shopping
Gen MZ is interested in sustainable fashion, but unclear standards and low trust create hesitation. Research revealed key barriers that guided a UX direction focused on clarity and trust.
Gen MZ is interested in sustainable fashion, but unclear standards and low trust create hesitation. Research revealed key barriers that guided a UX direction focused on clarity and trust.
UX Goals
UX Goals
Designing for Clarity and Trust
Designing for Clarity and Trust
To help users better understand and trust sustainability information, I defined UX goals grounded in transparency, simplicity, consistency, and guidance.
To help users better understand and trust sustainability information, I defined UX goals grounded in transparency, simplicity, consistency, and guidance.
User Journey Map
User Journey Map
Uncovering Barriers in Sustainable Fashion Shopping
Uncovering Barriers in Sustainable Fashion Shopping
I examined the barriers users face when exploring and purchasing sustainable fashion, identifying key pain points and opportunity areas for improvement.
I examined the barriers users face when exploring and purchasing sustainable fashion, identifying key pain points and opportunity areas for improvement.
Solution
Reducing Friction in Sustainable Fashion Decisions
I minimized the friction users face when searching for information and evaluating trust in sustainable fashion choices.
IA
IA
Information Architecture for Trust-Driven Discovery
Information Architecture for Trust-Driven Discovery
The information architecture was designed to help users naturally connect brands, certifications, and products while exploring sustainable fashion.
The information architecture was designed to help users naturally connect brands, certifications, and products while exploring sustainable fashion.
Wireframe
Wireframe
Translating Solutions Into Screens
Translating Solutions Into Screens
Based on the defined solutions, the wireframes translate information priorities and navigation flows into screens that help users gradually understand brands, certifications, and products.
Based on the defined solutions, the wireframes translate information priorities and navigation flows into screens that help users gradually understand brands, certifications, and products.
UI Design #1
UI Design #1
Eco-friendly shopping experience
Eco-friendly shopping experience
To address users’ difficulty in identifying truly eco-friendly apparel, we curated only verified sustainable brands to build trust.
To address users’ difficulty in identifying truly eco-friendly apparel, we curated only verified sustainable brands to build trust.
UI Design #2
UI Design #2
Transparent Brand Discovery via Newsletter
Transparent Brand Discovery via Newsletter
To address greenwashing concerns, we designed clear brand screens that explain each brand’s environmental contributions, enabling confident, value-aligned choices
To address greenwashing concerns, we designed clear brand screens that explain each brand’s environmental contributions, enabling confident, value-aligned choices
UI Design #3
UI Design #3
Eco-friendly visualization
Eco-friendly visualization
To build trust, we visualized eco-certification details through a dedicated ‘Green Badge’ tab for clear and easy verification.
To build trust, we visualized eco-certification details through a dedicated ‘Green Badge’ tab for clear and easy verification.
Get in Touch
Contact me
Get in Touch
Contact me
Get in Touch
Contact me